A customer loyalty program is a method in which a company rewards consumers who purchase frequently. From a business standpoint, it’s a strategy for getting people to buy from you again and again.
Refer-a-friend programs, which provide consumers with a discount if a friend signs up or buys the product, reward point systems, and programs that offer free benefits, are examples of customer loyalty programs.
Let’s dive into types of loyalty programs for small businesses:
Programs that reward customers with points
One of the most common forms of client loyalty programs is the point system. When users spend dollars with your firm, they collect points that they may use to obtain a rebate on their next purchase or other special incentives.
Customer loyalty is built by reward schemes like these, which encourage customers to make repeat purchases daily. When it comes to giving incentives in return for points, though, there’s a delicate line to walk: you want to motivate consumers to make repurchase so that they may accumulate points, but not so many that they feel the issues are worthless.
Customer loyalty programmes with a mission
Not all loyalty programs focus on providing rebates or prizes to their members. Instead, customers that participate in a mission-driven loyalty program believe that their buy or usage of your item serves to “make a difference” and better the society we live in.
Subscription plans increase client loyalty by encouraging customers to buy from you again and again. A subscription program often provides customers with a discount over one-time purchases or offers unique items, materials, or services that don’t apply to non-purchasers.
Subscription programmes may be an excellent customer loyalty program for your small company if you provide appropriate consumables for recurring purchases.
Your clients all have one thing in common: you. They will, however, most certainly have a lot in common, such as comparable interests, activities, and difficulties. A community program brings along consumers who share similar interests for them to learn how to interact with one another (and your organisation).
Customer loyalty programs based on referrals
Refer-a-friend loyalty programs do exactly what they sound like: they reward consumers for recommending friends, family, or coworkers by providing discounts or special incentives.
These programs are a fantastic method to develop trust with potential consumers, especially for e-commerce or direct-to-consumer (DTC) businesses that don’t have a physical location where buyers can see the products.
We know that having a loyalty program in place is a beautiful approach to keeping consumers returning for more and transforming for them one-time buyers into regular customers. However, because you won’t have the same funds to put as a large corporation, it’s critical to select a loyalty program that suits best for you.