With India’s vast geography and high travel costs, online grocery delivery is a viable option. You may have your favourite groceries delivered to your home in a matter of hours or a single day with only a few taps on your phone; no more time-consuming treks to the store. To place all of your grocery orders from the convenience of your own home, all you need is a grocery app. In theory, you should be able to finish your grocery shopping in your jammies! You can see how convenient it is. In India, online grocery shopping is grabbing a significant share of the industry.
In addition, every purchase is meticulously handled and delivered to consumers by skilled staff whose top priority is customer happiness. You can be sure of the quality of your groceries when you order them online. What about hospitality? Customers may utilise the phone numbers and emails provided by the shopping apps to voice their complaints or praise the services.
The rapid growth and widespread usage of grocery delivery apps in India can be attributed to a number of factors. Because of the following factors, consumers have quickly accepted the apps:
There are no lines at the check-out counters.
One of the most disturbing aspects of nearly every in-store food buying experience in India. Customers are directed to check-out counters to pay for their purchases after spending a significant amount of time wandering about the store, choosing out items. Payment for items is made easy with supermarket delivery apps. Payment may be made using a credit or debit card, as well as different online wallet services such as Apple Pay and Google Wallet. As a result, payment is completed in a matter of minutes.
More Attractive Search & Virtual Shelves
Products are organised into categories in grocery delivery applications. For customers, the types serve as virtual shelves. Customers may quickly locate their items by using the categories. In addition, the applications’ search features make it easier for customers to find what they want. As a result, unlike at a store, buyers do not waste time looking for specific items.
Reduces Impulse Buying
Customers are readily enticed to acquire items by grocery retailers’ different offers. As soon as one enters a store, attractive deals and discounts are shown. Products with a higher profit margin are exhibited at eye level, while low-cost items are hidden down down aisles. It’s easy to overlook practical considerations while using supermarket apps. You spend your money on the things you desire.
Founded in December 2013 by Saurabh Kumar and Albinder Dhindsa, this is a neighbourhood-based delivery service that links clients with nearby retailers. It has a large selection of goods, fresh fruits, and veggies to choose from. It began in Delhi and now operates in 17 Indian cities. It offers hyper-local logistics, allowing local merchants and customers to conduct business more smoothly.
Grofers accepts two methods of payment including online payment and cash on delivery, in which a client pays once the items have been delivered by executives. Discounts are not available to consumers using this payment method.