In the past eight years of operation, Big Basket has marked multiple milestones and has even survived through the hyperlocal bubble burst. A regular has been its service and attempts to engage with local small grocery stores to ensure fresh and fast delivery for its users.
The network of online kirana stores is one of the crucial aspects of Big Basket’s growth plan, which will ensure faster delivery of some products. It will even look into corner shops to provide quicker and on-time delivery to its customers, especially for speciality items like cakes, bakery items, meat, fish and poultry, body care, flowers, Ayurveda products, snacks, and confectionery.
The company’s CEO said they are expanding their B2B presence, focusing on working with Kirana stores. It is because initially, they delivered through its warehouses after procuring products from farmers and stores.
Grocery delivery in the hyperlocal space has grown as a significant market for several players. At present, global giants like Amazon and Walmart have been investing millions in developing their grocery delivery business. At the same time, existing players like Big Basket and Grofers continue to leverage their market expertise to grow.
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