Personalizing the product description to be in sync with your brand’s tone is very necessary to make a connection with your existing as well as potential customers.
Understand what makes you, YOU, and incorporate that in the information you give. Whether your brand’s approach is professional, humorous, or informal, let the same be echoed in your product description writing.
For example, if you are an indigenous fusion fashion brand that is into revamping the traditional Indian attire like sarees into saree jumpsuits or something, your product description should resonate with your brand’s personality.
Writing something like, “Elegant Saree Jumpsuit” wouldn’t do justice to your brand’s voice, but writing, “Oh-So-Daring Saree Jumpsuit” will definitely strike the right chord with your audience.